Who said that winter was not the season for bathing suits? Muse Luxury Group, the Miami-based PR, special events and marketing company specialized in luxury, is organizing this Saturday, Jan.22nd a fashion show to present the new True Religion Swimwear collection in Miami for those who can’t wait to soak up the sun.
The runway show will take place at 1am at Set nightclub in Miami Beach, an Opium group nightclub and one of the most sought-after venues in Miami.
Guests will receive special gift bags filled with the latest must-use products and get to have an amazing fashion experience in a very upscale, party atmosphere.
This exclusive event promises to be exciting as it is the very first time that the new 2011 True Religion Swimwear collection is showcased to the public and to the press in Miami since IMG Mercedes-Benz Swim Week.
“This season is all about returning to the roots of the True Religion brand,” said Arthur about her first year designing the collection. “We will design timeless fashions that complement the brand’s hippie identity while offering signature touches of pop-color, unique stitch-work and playful embellishments to the popular True Religion logo.”
“The new line is a reflection of various inspirations including retro, pop culture icons and styles as well as the contemporary casual looks seen on the streets of Los Angeles today.” Arthur said.
WHERE: SET
320 Lincoln Rd Miami Beach, Florida 33139 (305) 531-2800
WHEN: Saturday, Jan. 22nd 2011.